Varanasi Weavers and Artisans Society is a business facilitation unit for handloom weavers of Varanasi, promotes membership to the organization and provides various business support services. 

  • Product Development and Design Innovation
  • Upskilling and design development for product innovation targeting contemporary markets/ consumers
  • Handholding support for achieving necessary quality standards
  • Design bank of Benarasi weaves for practitioners
  • Supporting linkages for raw materials and technology inputs

Enterprise Development

  • Capacity building on business and production planning, pricing – costing, inventory management,
  • financial literacy, organization management, market trends, branding and communication, marketing, etc.
  • Support to weaver – entrepreneurs for establishing necessary regulatory and governance structures
  • Capacity Building on fair trade  practices 
  • Linkages to financial schemes and support for infrastructure/ working capital

 Promotion & Branding

  • Promotion of authentic Varanasi weaves and the traditional practitioners through the Brand WEaver- Varanasi’s Heritage
  • Promotion through catalogues, website, social media, etc.

Market facilitation and linkages

  • Institutional partnerships and Buyer Linkages
  • Availability of weavers’ directory for designers and buyers to establish direct linkages 
  • Buyer seller meets, exhibitions, e-commerce, store events etc


  • Craftmark Certification for skilled handloom weavers
  • Support to apply for and meet the requirements for GI on the Benarasi weave